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Competing By the Book: Destination China - Teaching Note
作者姓名:Cyril Bouquet
商品類型:商品編號:8B05M61
出版日期:2005/10/28內容長度:11 頁

Teaching note for product 9B05M061.

Competing by the Book: Destination China
作者姓名:Cyril Bouquet; William Hawkins;John J. Wegener
商品類型:Case (Field)商品編號:9B05M061
出版日期:2005/10/28內容長度:8 頁

Lingo Media is a leading publisher of English language learning programs in China. But market share leadership hasn't come easily for the Canadian-based company, and doesn't equate with impressive sales or tangible profitability. Described is the company's learning journey in China and looks at the lessons learned on choosing the right alliance partner, tailoring products to unique local Chinese customers, and what unique resources are .....more

Swatch and the Global Watch Industry
作者姓名:Allen Morrison; Cyril Bouquet
商品類型:Case (Pub Mat)商品編號:9A99M023
出版日期:2000/09/05內容長度:22 頁

The efforts of Swatch to reposition itself in the increasingly competitive global watch industry are reviewed in this case. Extensive information on the history and structure of the global watch industry is provided and the shrinking time horizons decision makers face in formulating strategy and in responding to changes in the industry are highlighted. In particular, the case discusses how technology and globalization have changed industry dynamics .....more

Art and Practice of Learning at Oak Valley Inc.
作者姓名:Allen Morrison; Cyril Bouquet
商品類型:Case (Gen Exp)商品編號:9A99M047
出版日期:2000/09/05內容長度:9 頁

Oak Valley Inc. is a $2.1 billion Toronto-based company operating in various consumer markets. In early 1993, the company launched a management development program with the objective of promoting a culture that thrived on best practices. Five years later, the chief executive officer is attempting to evaluate the impact of the program on participants. Hoping to generate new insights that could be applied to similar events in the future, he has asked .....more

Swatch and the Global Watch Industry - Teaching Note
作者姓名:Allen Morrison; Cyril Bouquet
商品類型:商品編號:8A99M23
出版日期:2000/09/05內容長度:10 頁

Teaching note for product 9A99M023.

Art and Practice of Learning at Oak Valley Inc. - Teaching Note
作者姓名:Allen Morrison; Cyril Bouquet
商品類型:商品編號:8A99M47
出版日期:2000/07/18內容長度:8 頁

Teaching note for product 9A99M047.