| From Patrimonio Hoy to Arte en Concreto: Tailoring a Social Responsibility Program at CEMEX Puerto Rico - Teaching Note |
| 作者姓名：Myrna Comas; Circe Niezen; Julia Sagebien |
| 商品類型： | 商品編號：8B09M83 |
| 出版日期：2010/01/21 | 內容長度：9 頁 |
Teaching note for product 9B09M083.
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| From Patrimonio Hoy to Arte en Concreto: Tailoring a Social Responsibility Program at CEMEX Puerto Rico |
| 作者姓名：Myrna Comas; Circe Niezen; Julia Sagebien |
| 商品類型：Case (Field) | 商品編號：9B09M083 |
| 出版日期：2010/01/21 | 內容長度：18 頁 |
This case examines how CEMEX adapted its flagship corporate social responsibility (CSR) program (Patrimonio Hoy) to the specific socio-economic realities of Puerto Rico - Fundacion Arte en Concreto (the Foundation). The Foundation was a partnership between a number of entities in the private, public and not for profit sector. For CEMEX, the main partner and founder, Arte en Concreto provided a way to promote concrete as an art form while contributing .....more
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