| Ezza Nails: Scaling the Nail Salon |
| 作者姓名：Christopher Ryan, Kimberley Marsh, Lindsey Joseph |
| 商品類型：Case (Field) | 商品編號：W44753 |
| 出版日期：2025/08/26 | 內容長度：9 頁 |
In 2018, Alexandra Breuer and Kimberly Marsh, co-founders of Ezza Nails (Ezza), were preparing to scale their manicure-focused start-up. Operating in a highly fragmented $14 billion nail salon industry, Ezza differentiated itself through a focused service offering, a tech-enabled customer experience, and an employment model aimed at empowering technicians. As they considered raising $1.5 million in growth capital, Breuer and Marsh faced a critical .....more
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| Ezza Nails: Scaling the Nail Salon - Teaching Note |
| 作者姓名：Christopher Ryan, Kimberley Marsh, Lindsey Joseph |
| 商品類型： | 商品編號：W44754 |
| 出版日期：2025/08/26 | 內容長度：12 頁 |
Teaching note for product W44753.
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