| Costco: The Challenge Of Entering China's Mainland Market |
| 作者姓名：Chongfeng Wang, Liyang Lu, Xinrong Liu, Fei Meng, Guanwen Huang, Xiaoyu Zhao |
| 商品類型：Case (Pub Mat) | 商品編號：W24957 |
| 出版日期：2022/11/02 | 內容長度：12 頁 |
Costco Wholesale Corporation (Costco), the world’s second-largest retailer, officially entered the Chinese market in Shanghai in August 2019. The opening day was so jam-packed with customers that the massive influx forced the company to close early, after only five hours of operations. However, after only one week, customers were lining up outside the store, asking Costco for refunds for their membership cards. The warehouse’s traffic declined significantly .....more
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| Costco: The Challenge Of Entering China's Mainland Market - Teaching Note |
| 作者姓名：Chongfeng Wang, Liyang Lu, Xinrong Liu, Fei Meng, Guanwen Huang, Xiaoyu Zhao |
| 商品類型： | 商品編號：W24958 |
| 出版日期：2022/11/02 | 內容長度：16 頁 |
Teaching note for product W24957.
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