| Do It Show: A New Mobile Communications Service in Korea - Teaching Note |
| 作者姓名：Youngchan Kim; Changjo Yoo |
| 商品類型： | 商品編號：8B08A12 |
| 出版日期：2008/08/28 | 內容長度：8 頁 |
Teaching note for product 9B08A012.
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| Do It Show: A New Mobile Communications Service in Korea |
| 作者姓名：Youngchan Kim; Changjo Yoo |
| 商品類型：Case (Field) | 商品編號：9B08A012 |
| 出版日期：2008/08/28 | 內容長度：18 頁 |
This case presents points of contention and issues in the brand launch of a new telecommunication service of KTF, one of Korea's mobile telecommunication companies. As the second-place player in the 2G service market, which offered voice and text-messaging services, KTF decided to be the number one player in the new 3G service market, which offered stable video communication and high-speed data transmission as well as voice and text-messaging .....more
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