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Martin Bauer Group: Corporate Social Responsibility with EinDollarBrille
作者姓名:Carsten Guderian; Peter M. Bican;
商品類型:Case (Field)商品編號:9B16M027
出版日期:2016/02/25內容長度:12 頁

In the fall of 2013, the family-owned Martin Bauer Group, a German-based company and world leader in the business-to-business market for tea and herbal extracts, became interested in the idea of collaborating with the frugal innovation company EinDollarBrille (OneDollarGlasses). The Martin Bauer Group was engaged in multifaceted corporate social responsibility activities, both domestically and abroad. Specifically, it fostered the development and .....more