This short technical note offers a multi-step process for how to analyze a strategy case. The technical note makes reference to frameworks and tools found in the following strategy textbook: Mary M. Crossan, Cara C. Maurer, W. Glenn Rowe, and Michael J. Rouse, Strategic Analysis and Action, 10th ed. (Toronto, ON: Pearson Publishing, 2021) [forthcoming]. This note explains that cases have no single correct answer and that if the analysis has no tensions, .....more

In 2018, California-based Tesla Inc. (Tesla) seemed to be gaining momentum after a series of setbacks in the production of its mass-market Model 3 car. Tesla's partnership strategy, guided by founder and chief executive officer Elon Musk, had been key to its success, yet Tesla did not appear to be succeeding as a stand-alone firm. It continued to command a small portion of overall vehicle sales, it had not mastered mass-production techniques, .....more

Teaching note for product 9B19M033.

In 2018, California-based Tesla Inc. (Tesla) seemed to be gaining momentum after a series of setbacks in the production of its mass-market Model 3 car. Tesla's partnership strategy, guided by founder and chief executive officer Elon Musk, had been key to its success, yet Tesla did not appear to be succeeding as a stand-alone firm. It continued to command a small portion of overall vehicle sales, it had not mastered mass-production techniques, .....more

Teaching note for product 9B16M198.

Teaching note for product 9B15M039.

The marketing manager at a luxury car company attempts to deal with a range of issues that have surfaced in her first two months in the company’s new China country office. China is a fast-growing country and is seen as one of the potentially largest markets for this brand of luxury vehicles in the future, and for that reason, the company has recently set up a country office to support market development efforts. In her attempts to make inroads in .....more

This case describes the challenges faced by Jerry Richardson, the owner of the Carolina Panthers National Football League (NFL) team, following the arrest of one of the team’s star players on domestic violence charges. Domestic violence suddenly was a major issue in the NFL after a video became public depicting domestic violence by another famous NFL player. Richardson needs to decide how to deal with the Panther's star player. His considerations .....more

Teaching note for product 9B15C019.

Teaching note for product 9B14M130.