| AmorePacific Hong Kong: Marketing Korean Beauty Products |
| 作者姓名：Hugh Thomas; Andrew C.F. Chan; Howard Pong Yuen Lam; Andy Wong; Canice Man Ching Kwan |
| 商品類型：Case (Field) | 商品編號：9B18A027 |
| 出版日期：2018/03/05 | 內容長度：17 頁 |
As the end of 2016 approached, the managing director of AmorePacific Hong Kong (APHK) was setting the media mix and budget for APHK’s four makeup and skin care brands: ETUDE HOUSE, LANEIGE, Sulwhasoo, and AMOREPACIFIC. Tourists shopping in Hong Kong from mainland China comprised over half of the company’s sales. However, in the face of a declining number of tourists and the shrinking of luxury goods spending, the managing director had to consider .....more
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| AmorePacific Hong Kong: Marketing Korean Beauty Products - Teaching Note |
| 作者姓名：Hugh Thomas; Andrew C.F. Chan; Howard Pong Yuen Lam; Andy Wong; Canice Man Ching Kwan |
| 商品類型： | 商品編號：8B18A027 |
| 出版日期：2018/03/05 | 內容長度：13 頁 |
Teaching note for product 9B18A027.
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