| OrangeTee Property Agents Review: Responding to Disruptive Innovations - Teaching Note |
| 作者姓名：Calvin Chua; Seow Eng Ong; Davin Wang; Wee Yong Yeo |
| 商品類型： | 商品編號：8B20M119 |
| 出版日期：2020/06/26 | 內容長度：8 頁 |
Teaching note for product 9B20M119.
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| OrangeTee Property Agents Review: Responding to Disruptive Innovations |
| 作者姓名：Calvin Chua; Seow Eng Ong; Davin Wang; Wee Yong Yeo |
| 商品類型：Case (Field) | 商品編號：9B20M119 |
| 出版日期：2020/06/26 | 內容長度：12 頁 |
In 2018, the Singapore-based real estate agency OrangeTee launched a new, online platform in response to disruptive innovation in the real estate sector. Property Agents Review allowed clients to rate and review OrangeTee’s agents upon the completion of a real estate transaction. After a hard-fought campaign to overcome initial resistance to the idea, agents credited the new platform with an increase in referrals. OrangeTee proudly championed Property .....more
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