| Hyperlocal or International: Aomi’s Bottleneck and Breakthrough - Teaching Note |
| 作者姓名：Caleb Chen, William Wei, Kaiwen Gao, Yutan Yang, Chong Wang, Chang Lu |
| | 商品編號：W33280 |
| 出版日期：2023/08/11 | 內容長度：14 頁 |
Teaching note for product W33279.
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| Hyperlocal or International: Aomi’s Bottleneck and Breakthrough |
| 作者姓名：Caleb Chen, William Wei, Kaiwen Gao, Yutan Yang, Chong Wang, Chang Lu |
| 商品類型：Case (Field) | 商品編號：W33279 |
| 出版日期：2023/08/11 | 內容長度：15 頁 |
<p align="justify">Acen Haitao Jiang, founder and chief executive officer of Aomi, faced a dilemma. Founded in 2016, Aomi was an online food delivery platform in Macao with a local market share of over 90 per cent. Nevertheless, Macao was a small market with a population of about 680,000 and an area of 32.9 square kilometres, which was becoming a bottleneck for Aomi’s growth. Jiang was considering a Y-strategy, composed of three business .....more
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