您目前瀏覽作者為 Bryan Hong 的商品

資料筆數共計 10 筆,共計 1 頁 進階搜尋

Paying for CSR is Good Governance
作者姓名:Bryan Hong
商品類型:Article商品編號:9B17TB06
出版日期:2017/01/03內容長度:7 頁

Is there a place for corporate social responsibility (CSR) in effective executive compensation? This author’s research says “yes.” Compensation for CSR both helps to serve shareholder interests and is a sign of good corporate governance. The author’s research on corporate governance and executive compensation for CSR examined whether incentives for CSR in executive compensation contracts were systematically related to more (or less) shareholder-friendly .....more

Yoyo Wallet: Entering the Mobile Payment Space in the United States
作者姓名:Bryan Hong; Sara Guo;
商品類型:Case (Field)商品編號:9B16M122
出版日期:2016/07/07內容長度:17 頁

Yoyo Wallet, a technology start-up headquartered in London, United Kingdom, developed a mobile application for smartphones to facilitate in-store payments and loyalty data collection. Inspired by the success of Starbucks’ loyalty-integrated mobile application, Yoyo Wallet strove to become the ultimate tool for retailers in enhancing customer experience. The company planned to enter the mobile payment industry in the United States; however, Yoyo had .....more

Yoyo Wallet: Entering the Mobile Payment Space In the United States - Teaching Note
作者姓名:Bryan Hong; Sara Guo
商品類型:商品編號:8B16M122
出版日期:2016/07/07內容長度:8 頁

Teaching Note for product 9B16M122.

YG Entertainment: Inside the Korean Pop Music Factory (A) and (B) - Teaching Note
作者姓名:Bryan Hong; Damian Lu
商品類型:商品編號:8B16M009
出版日期:2016/04/02內容長度:9 頁

Teaching note for products 9B16M009 and 9B16M010.

YG Entertainment: Inside the Korean Pop Music Factory (A)
作者姓名:Bryan Hong ; Damian Lu;
商品類型:Case (Pub Mat)商品編號:9B16M009
出版日期:2016/02/04內容長度:18 頁

YG Entertainment (YG) is the second largest entertainment company in the South Korean pop music (K-pop) industry, and has experienced rapid growth while maintaining a profit margin of over two times the average profitability of top U.S. record labels. The case examines how YG and other K-pop entertainment companies have developed a unique system to produce a competitive advantage in an industry that typically experiences high failure rates and substantial .....more

YG Entertainment: Inside the Korean Pop Music Factory (B)
作者姓名:Bryan Hong ; Damian Lu;
商品類型:Supplement商品編號:9B16M010
出版日期:2016/02/04內容長度:10 頁

Supplement to 9B16M009.

The Asylum: Mocking Their Way Through Hollywood - Teaching Note
作者姓名:Bryan Hong; Charlotte Zhen
商品類型:商品編號:8B15M123
出版日期:2015/12/18內容長度:7 頁

Teaching note for product 9B15M123.

Rocket Internet: Rise of the German Silicon Valley?
作者姓名:Bryan Hong; Dave Tang;
商品類型:Case (Pub Mat)商品編號:9B15M098
出版日期:2015/10/01內容長度:10 頁

Rocket Internet, a unique technology incubator based in Germany, invests in and develops startups in Europe and emerging markets that are versions of successful technology firms primarily located in the United States, such as eBay, Zappos, Amazon and Groupon. Fundamentally, the company seeks to reduce the uncertainty of entrepreneurial startup ventures by imitating proven business models and replicating them in other geographic regions. Rocket Internet .....more

Paris Baguette: The Expansion Question - Teaching Note
作者姓名:Bryan Hong; Ji-Hwan Lee; Kevin Kim
商品類型:商品編號:8B15M014
出版日期:2015/03/19內容長度:12 頁

Teaching note for product 9B15M014.

Rocket Internet: Rise of the German Silicon Valley - Teaching Note
作者姓名:Bryan Hong; Dave Tang
商品類型:商品編號:8B15M098
出版日期:2015/01/10內容長度:8 頁

Teaching note for product 9B15M098.