| Wrist & Rye: Curing the Naked Wrist Syndrome - Teaching Note |
| 作者姓名：Michael Taylor; Colin McDougall; Brent Winston; |
| 商品類型：Note | 商品編號：8B17A051 |
| 出版日期：2017/10/05 | 內容長度：8 頁 |
Teaching note for product 9B17A051.
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| Wrist & Rye: Curing the Naked Wrist Syndrome |
| 作者姓名：Michael Taylor; Colin McDougall; Brent Winston; |
| 商品類型：Case (Field) | 商品編號：9B17A051 |
| 出版日期：2017/10/05 | 內容長度：10 頁 |
In 2015, Wrist & Rye Inc. was a new start-up venture in London, Canada, created by several undergraduate students who all had a passion for male fashion. Designed for young, working, professional men, the company's high-end beaded bracelets and accessories were all about looking cool and being associated with the brand. Each bracelet had a story centred on a specific cocktail to create a sense of bonding that could enhance conversations among .....more
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