| Enhancing Competitive Strategy at Darling Kenya - Teaching Note |
| 作者姓名：Pamela Odhiambo; Nicole R.D. Haggerty; Ali Kanji;Brandon Swartz; |
| 商品類型： | 商品編號：8B15A012 |
| 出版日期：2015/06/01 | 內容長度：8 頁 |
Teaching note for product 9B15A012.
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| Enhancing Competitive Strategy at Darling Kenya |
| 作者姓名：Pamela Odhiambo; Nicole R.D. Haggerty; Ali Kanji;Brandon Swartz; |
| 商品類型：Case (Field) | 商品編號：9B15A012 |
| 出版日期：2015/06/01 | 內容長度：7 頁 |
In September 2013, the managing director of Darling Kenya, a hair care product company headquartered in Nairobi, was pondering his next move. As a leader in the beauty haircare industry in Africa, the company needed to stay a step ahead of increasing competition from both local and multinational firms. With limited room to grow in the industry, he was looking at a set of alternatives to protect Darling’s brand from losing market share. Which option .....more
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