Ashish and Ranu Surana, a husband and wife team and co-owners of Go Pure Ice Cream (“Go Pure”), had managed to turn their passion for developing and selling fruit-based ice cream into a successful business. Having crossed the milestone figure of INR 10 million in sales with their network of 20 franchisees, mostly in Tier 2 and 3 cities, they dreamed of taking the Go Pure brand to the national level, which would require them to launch in metro and .....more

Teaching note for product W36155.