| Mile High Magic: Maximizing the Broncos Experience - Teaching Note |
| 作者姓名：Matthew Thomson; Seung Hwan (Mark) Lee; Bonnie Cleveland |
| 商品類型：Note | 商品編號：8B12A064 |
| 出版日期：2012/12/12 | 內容長度：3 頁 |
Teaching note for product 9B12A064.
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| Mile High Magic: Maximizing the Broncos Experience |
| 作者姓名：Matthew Thomson; Seung Hwan (Mark) Lee; Bonnie Cleveland |
| 商品類型：Case (Pub Mat) | 商品編號：9B12A064 |
| 出版日期：2012/12/12 | 內容長度：3 頁 |
This case considers the hedonic goals that motivate consumers to make choices among various options that offer them unique experiences. As a birthday gift to his girlfriend Danielle, Jack presented two game-day options to watch the Denver Broncos. Option 1 offered seats with excellent views close to the action while Option 2 offered a more diverse experience including tailgating, souvenirs and concessions, but with seats more removed from the action. .....more
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