| Powertech India: Redesigning Workforce Composition - Instructor Spreadsheet |
| 作者姓名：Bishakha Majumdar; Rudranil Chakrabortty |
| 商品類型：Supplement | 商品編號：5B17C016 |
| 出版日期：2021/11/07 | 內容長度：56 頁 |
Instructor Spreadsheet for product 8B17C016.
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| Yuno Learning: Building Marketing Channels For Online Business - Teaching Note |
| 作者姓名：Rudranil Chakrabortty; Bishakha Majumdar |
| 商品類型：Note | 商品編號：8B21A011 |
| 出版日期：2021/10/05 | 內容長度：12 頁 |
Teaching note for product 9B21A011.
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| Yuno Learning: Building Marketing Channels For Online Business |
| 作者姓名：Rudranil Chakrabortty; Bishakha Majumdar |
| 商品類型：Case (Field) | 商品編號：9B21A011 |
| 出版日期：2021/10/05 | 內容長度：15 頁 |
In April 2020, Yuno Learning Global Private Limited, an entrepreneurial venture that offered online training for International English Language Testing System examinations, wanted to optimize its digital marketing and increase the number of prospects who subscribed to the company’s program. The founder and chief executive officer had to decide among multiple marketing channels and funnels to choose the option that maximized value for the marketing .....more
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| Organic Wellness: Influencing Consumer Decisions via Cause Marketing |
| 作者姓名：Jitendra Kumar Das; Shilpi Jain; Sriparna Basu; Bishakha Majumdar |
| 商品類型：Case (Field) | 商品編號：9B19A030 |
| 出版日期：2019/07/16 | 內容長度：16 頁 |
Organic Wellness Products Private Limited (Organic Wellness) was founded in 2015 with the aim to create a sustainable venture for organic products that would boost agricultural entrepreneurship and benefit society by generating rural employment and value creation. By May 2018, Organic Wellness’s market had grown considerably, and the company was exporting to 27 countries around the world and had a pan-Indian presence. While its innovative marketing .....more
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| Organic Wellness – Influencing People’s Choice via Cause Marketing - Teaching Note |
| 作者姓名：Jitendra Kumar Das; Shilpi Jain; Sriparna Basu; Bishakha Majumdar |
| 商品類型：Note | 商品編號：8B19A030 |
| 出版日期：2019/07/16 | 內容長度：11 頁 |
Teaching note for product 9B19A030.
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| iimjobs.com: Integrated Analytics for Talent Management? |
| 作者姓名：Debolina Dutta; Bishakha Majumdar |
| 商品類型：Case (Field) | 商品編號：9B19C017 |
| 出版日期：2019/06/17 | 內容長度：14 頁 |
Job-search site iimjobs.com had evolved in the Indian recruitment landscape as one of the major players for premium jobs, spanning across mid-management and leadership roles, and across multiple industries. In January 2018, leveraging the database of job posts and resumes on its site, the company launched Calculus, a platform built using advanced talent analytics, to provide holistic and integrated talent management solutions. At the same time, market .....more
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| iimjobs.com: Integrated Analytics for Talent Management? - Teaching Note |
| 作者姓名：Debolina Dutta; Bishakha Majumdar |
| 商品類型：Note | 商品編號：8B19C017 |
| 出版日期：2019/06/17 | 內容長度：10 頁 |
Teaching note for product 9B19C017
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| Powertech India: Redesigning Workforce Composition - Student Spreadsheet |
| 作者姓名：Bishakha Majumdar; Rudranil Chakrabortty |
| 商品類型：Supplement | 商品編號：7B17C016 |
| 出版日期：2019/04/26 | 內容長度：52 頁 |
Student Spreadsheet for product 9B17C016.
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| Powertech India: Redesigning Workforce Composition - Teaching Note |
| 作者姓名：Bishakha Majumdar; Rudranil Chakrabortty |
| 商品類型：Note | 商品編號：8B17C016 |
| 出版日期：2017/04/28 | 內容長度：16 頁 |
Teaching Note for product 9B17C016.
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| Powertech India: Redesigning Workforce Composition |
| 作者姓名：Bishakha Majumdar; Rudranil Chakrabortty; |
| 商品類型：Case (Field) | 商品編號：9B17C016 |
| 出版日期：2017/04/28 | 內容長度：7 頁 |
In February 2013, the vice-president of human resources at PowerTech India Private Limited (PowerTech India), was in his office at the company’s Gurgaon headquarters studying the organizational chart of his firm with interest. In his seven-year tenure with the company, he had watched the organization grow considerably. What he loved most about his job was the company’s commitment to follow best practices in human resources management and the people-oriented .....more
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