WhatsApp: Creating and Communicating Value for WhatsApp Payments |
作者姓名:Bikramjit Rishi, Harvinder Singh, Agniv Bhattacharya |
商品類型:Case (Pub Mat) | 商品編號:W32678 |
出版日期:2023/07/07 | 內容長度:13 頁 |
In early 2018, WhatsApp—the cross-platform messaging and Voice over Internet Protocol (VoIP) service—began testing its WhatsApp Payments (Payments) service, designed to enable digital payment transactions in India. By late 2020, the platform had rolled out the initial launch of its Payments feature within India, with the National Payments Corporation of India agreeing to a staggered launch. However, despite the number of Payments users increasing .....more
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WhatsApp: Creating and Communicating Value for WhatsApp Payments - Teaching Note |
作者姓名:Bikramjit Rishi, Harvinder Singh, Agniv Bhattacharya |
| 商品編號:W32679 |
出版日期:2023/07/07 | 內容長度:9 頁 |
Teaching note for product W32678.
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