| CSL: Rebranding “The Biggest Company No One’s Ever Heard Of" |
| 作者姓名：Bertrand Guillotin, Sheri Lambert, Phoebe Dickinson |
| 商品類型：Case (Field) | 商品編號：W34093 |
| 出版日期：2023/10/13 | 內容長度：16 頁 |
In October 2021, the head of digital communications and branding at the Australian biopharmaceutical conglomerate CSL Limited (CSL), was tasked with a strategic rebranding exercise. By August 2022, he and other stakeholders felt a sense of pride and satisfaction at how quickly the rebranding initiatives had been completed. CSL felt that it had achieved the desired brand associations and met its targeted brand net promoter score performance. Looking .....more
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| CSL: Rebranding “The Biggest Company No One’s Ever Heard Of" - Teaching Note |
| 作者姓名：Bertrand Guillotin, Sheri Lambert, Phoebe Dickinson |
| 商品類型： | 商品編號：W34630 |
| 出版日期：2023/10/13 | 內容長度：9 頁 |
This is the Teaching note for product W34093.
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