Ramadan Sharing Fridges: Keeping a Non-Profit Afloat - Teaching Note |
作者姓名:Gita Bajaj; Bernard Buisson |
商品類型: | 商品編號:8B18M106 |
出版日期:2018/08/23 | 內容長度:8 頁 |
Teaching note for product 9B18M106.
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Ramadan Sharing Fridges: Keeping a Non-Profit Afloat |
作者姓名:Gita Bajaj; Bernard Buisson |
商品類型:Case (Field) | 商品編號:9B18M106 |
出版日期:2018/08/23 | 內容長度:7 頁 |
In June 2016, Sumayyah Sayed, a resident of Dubai, United Arab Emirates, decided to donate food to those who needed it through a sharing fridge for the full month of Ramadan. When she noted the extent of the need for more help, she turned to social media. What followed demonstrated the power of social media campaigns and the collective management of supply chains and perhaps initiated a new entrepreneurial venture. Within one month, the Facebook Inc. .....more
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