| STEPN: Preempting a Death Spiral |
| 作者姓名：Baohong Sun, Jian Chen |
| 商品類型：Case (Field) | 商品編號：W34582 |
| 出版日期：2024/01/02 | 內容長度：16 頁 |
STEPN was a one-year-old lifestyle app designed to incentivize routine physical activities like walking, jogging, and running by providing individual financial rewards for participants. The app was part of the move-to-earn (M2E) category of blockchain games. Within a short time, STEPN had established an exceptional track record of both financial performance and enterprise valuation and had achieved unicorn status. However, by January 2023, the Web .....more
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| STEPN: Preempting a Death Spiral - Teaching Note |
| 作者姓名：Baohong Sun, Jian Chen |
| 商品類型： | 商品編號：W34583 |
| 出版日期：2024/01/02 | 內容長度：8 頁 |
Teaching note for product W34582.
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