| Godrej Chotukool: A Cooling Solution for Mass Markets - Teaching Note |
| 作者姓名：Charles Dhanaraj; Balasubrahmanyam Suram; Prasad Vemuri |
| 商品類型： | 商品編號：8B11M105 |
| 出版日期：2011/11/15 | 內容長度：10 頁 |
Teaching note for product 9B11M105
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| Godrej Chotukool: A Cooling Solution for Mass Markets |
| 作者姓名：Charles Dhanaraj; Balasubrahmanyam Suram; Prasad Vemuri |
| 商品類型：Case (Field) | 商品編號：9B11M105 |
| 出版日期：2011/11/15 | 內容長度：11 頁 |
Godrej, a fast-moving commercial goods (FMCG) company in India that was historically known for its refrigerators in the Indian market, contemplated launching a new product for rural markets. Chotukool was an unconventional cooling solution targeted at the bottom of the pyramid (BOP) segment in India. More than 80 per cent of the Indian population did not own a refrigerator and 50 per cent earned less than US$2 per day. The study tracks Godrej’s journey .....more
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