| Audioteka: Go Global or Not? |
| 作者姓名：BINAYAK MALLA, Michal Zdziarski |
| 商品類型：Case (Field) | 商品編號：W34540 |
| 出版日期：2024/05/02 | 內容長度：15 頁 |
Audioteka S.A. was established in 2008 and had a presence in various European markets. It was time for Audioteka to reaffirm its value as a fast-growing mid-sized Polish company. By 2022 the company offered 80,000 audiobooks in 11 languages. Newly appointed chief executive officer Arkadiusz Seidler was exploring possibilities to enter new markets that could help the company grow. An unusual direction had been identified, India. Preliminary data indicated .....more
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| Audioteka: Go Global or Not? - Teaching Note |
| 作者姓名：BINAYAK MALLA, Michal Zdziarski |
| 商品類型：Note | 商品編號：W34541 |
| 出版日期：2024/05/02 | 內容長度：10 頁 |
Teaching note for product W34540.
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