| Amazon Go: Venturing into Traditional Retail - Teaching Note |
| 作者姓名：Wiboon Kittilaksanawong; Aurelia Karp |
| 商品類型： | 商品編號：8B17M092 |
| 出版日期：2017/06/28 | 內容長度：11 頁 |
Teaching note for product 9B17M092.
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| Amazon Go: Venturing into Traditional Retail |
| 作者姓名：Wiboon Kittilaksanawong; Aurelia Karp; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17M092 |
| 出版日期：2017/06/28 | 內容長度：11 頁 |
In December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public company .....more
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