The ALDI Brand: Private Label Success in Australia |
作者姓名:Tania Bucic; Aura Garcia |
商品類型:Case (Pub Mat) | 商品編號:9B18A024 |
出版日期:2018/04/23 | 內容長度:8 頁 |
In 2016, ALDI Stores (Aldi) in Australia posted its first downturn in annual growth since it opened in 2001. The German discount grocery store had been on a steady climb towards a top position among competitors such as Coles Supermarkets Australia Pty. Ltd., and Woolworths Limited. Amazon Inc. and Lidl Stiftung & co. KG, another German competitor, had begun to take steps towards entering the Australian market. What can Aldi do to ensure its continued .....more
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The ALDI Brand: Private Label Success in Australia - Teaching Note |
作者姓名:Tania Bucic; Aura Garcia |
商品類型: | 商品編號:8B18A024 |
出版日期:2018/04/23 | 內容長度:8 頁 |
Teaching note for product 9B18A024.
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