| Crack-ED: Customer Journey of an Educational Technology Start-Up |
| 作者姓名：Astha S. Gupta, Dr. Ranjita Gupta |
| 商品類型：Case (Field) | 商品編號：W33576 |
| 出版日期：2023/11/20 | 內容長度：7 頁 |
It was the afternoon of December 17, 2020, and Debojit Sen was concerned about the future of his educational technology (EdTech) start-up, Crack-ED, which was founded in March 2020 in Gurugram, Haryana, India. Crack-ED provided training to recent business school graduates in order to help them secure jobs in the competitive, post-COVID-19 marketplace. Several other EdTech start-ups such as such as Scalar Academy and upGrad Education Pvt. Ltd. had .....more
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| Crack-ED: Brand Positioning Challenge of aCrack-ED: Customer Journey of an Educational Technology Start-Up - Teaching Note Service Start-up - Teaching Note |
| 作者姓名：Astha S. Gupta, Dr. Ranjita Gupta |
| | 商品編號：W33577 |
| 出版日期：2023/11/20 | 內容長度：10 頁 |
Teaching note for product W33576.
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