| Parag Milk Foods: Driving Growth through Brand-Building in India’s Dairy Industry - Teaching Note |
| 作者姓名：Ashita Aggarwal, Rajiv Agarwal |
| 商品類型： | 商品編號：W34558 |
| 出版日期：2024/06/03 | 內容長度：10 頁 |
Teaching note for product W34557.
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| Parag Milk Foods: Driving Growth through Brand-Building in India’s Dairy Industry |
| 作者姓名：Ashita Aggarwal, Rajiv Agarwal |
| 商品類型：Case (Field) | 商品編號：W34557 |
| 出版日期：2024/06/03 | 內容長度：22 頁 |
Akshali Shah, the promoter of Parag Milk Foods, was excited about the success of her brand, 'Pride of Cows,' which, despite being super-premium, was growing fast in the Indian market. The other two brands- 'Gowardhan' and 'Go' brands were performing well. However, her mind was continuously distracted with the thought of scaling up and 'What next for Parag Milk Foods (PMF)'? The Indian dairy market had been primarily .....more
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