MoneyTap: Brand Positioning and Architecture for a Fintech Venture |
作者姓名:Ashita Aggarwal, Lulu Raghavan |
商品類型:Case (Field) | 商品編號:W34536 |
出版日期:2024/05/02 | 內容長度:13 頁 |
The founders of the app-based credit line MoneyTap shared a vision of creating an inclusionary multi-product banking experience. The company’s gross revenue had surged from its first year, but while the business was doing well, growth was not coming easy because of intense competition. The organization wanted to expand its offerings to include a pay-later feature, credit cards, and digital savings and become India’s first full-stack neobank. The team’s .....more
|
MoneyTap: Brand Positioning and Architecture for a Fintech Venture - Teaching Note |
作者姓名:Ashita Aggarwal, Lulu Raghavan |
商品類型: | 商品編號:W34537 |
出版日期:2024/05/02 | 內容長度:16 頁 |
Teaching note for product W34536.
|