Jindal Stainless Ltd: Thwarting Counterfeit Products |
作者姓名:Archit Vinod Tapar, Somraj Bhattacharjee, Jitender Kumar, Amol Dhaigude |
商品類型:Case (Field) | 商品編號:W27690 |
出版日期:2022/11/30 | 內容長度:6 頁 |
One of India’s leading stainless steel conglomerates, Jindal Stainless Limited (JSL) specialized in manufacturing flat sheets and coils, specific sections, pipes, and tubes. Abhyudaya Jindal, the managing director of JSL, was recently informed about the growing number of counterfeit products on the market that were adversely impacting JSL’s brand reputation and sales, as well as goodwill towards the company.<br><br>This case explores the .....more
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Jindal Stainless Ltd: Thwarting Counterfeit Products - Teaching Note |
作者姓名:Archit Vinod Tapar, Somraj Bhattacharjee, Jitender Kumar, Amol Dhaigude |
| 商品編號:W27691 |
出版日期:2022/11/30 | 內容長度:18 頁 |
Teaching note for product W27690.
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