In 2024, the founder of Cleardekho, a leading eyewear brand in India, was contemplating his next strategic move for growth. Cleardekho was started in 2017 by targeting customers in India’s Tier 2 and 3 cities. Since then, the company built up a large market presence with almost 200 stores in more than 90 cities by 2022. However, major competitors in the industry had announced their own ambitious expansion plans across India. With competition expected .....more

Teaching note for product W44595.

In March 2023, the founders of Naturals Salon, the largest salon chain in India, faced crucial decisions regarding the company's future growth and expansion. With over 750 salons and more than five million customers, primarily in southern India, Naturals Salon had solidified its leadership in a previously unorganized market through innovations such as franchising. However, increased competition from both international and Indian brands had intensified. .....more

Teaching note for product W37832.