| The Philadelphia Eagles: Stoking National Football League Fandom in Africa - Teaching Note |
| 作者姓名：Anne Wilson, Connor Barwin |
| | 商品編號：W32655 |
| 出版日期：2023/05/26 | 內容長度：13 頁 |
Teaching note for product W32654.
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| The Philadelphia Eagles: Stoking National Football League Fandom in Africa |
| 作者姓名：Anne Wilson, Connor Barwin |
| 商品類型：Case (Field) | 商品編號：W32654 |
| 出版日期：2023/05/26 | 內容長度：13 頁 |
In 2022, the National Football League (NFL) created the International Home Marketing Areas program with the goal of stimulating global fandom for American football. As part of the program, the league assigned individual teams exclusive commercial rights to international territories, effectively giving teams the opportunity to create “international home markets.” As a result, the Eagles, based in Philadelphia, Pennsylvania were granted access to Ghana, .....more
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