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Medical Equipment Inc. in Saudi Arabia
作者姓名:Joerg Dietz; Ankur Grover;Laura Guerrero
商品類型:Case (Field)商品編號:9B07C042
出版日期:2008/03/17內容長度:14 頁

A recently hired U.S.-trained sales account manager at Medical Equipment Inc. (Medical Equipment) returned to his office after meeting with the head of the cardiology department at a specialist hospital and research center in Jeddah, Saudi Arabia. He had worked very hard to secure his first sale of US$725,000 for healthcare equipment, but was disheartened when the head of cardiology told him that the hospital's purchasing director intended to .....more