Flight Centre: Flying from COVID-19 to Inflation Challenges - Teaching Note |
作者姓名:Anish Purkayastha, Akshat Raj |
| 商品編號:W38848 |
出版日期:2024/03/12 | 內容長度:12 頁 |
Teaching note for product W38847.
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Flight Centre: Flying from COVID-19 to Inflation Challenges |
作者姓名:Anish Purkayastha, Akshat Raj |
商品類型:Case (Pub Mat) | 商品編號:W38847 |
出版日期:2024/03/12 | 內容長度:13 頁 |
Flight Centre Travel Group (FCTG), a leading global travel agency based in Australia, faced unprecedented challenges during the COVID-19 pandemic. Known for its extensive network of physical stores and diverse travel services, FCTG experienced severe disruptions due to global travel restrictions and reduced demand. In response, it implemented a strategic transformation, focusing on digital enhancement, cost reduction, and securing additional liquidity. .....more
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