| Viet Nipa: A Young Entrepreneur’s Sweet Endeavour |
| 作者姓名：Nadine de Gannes; Angela He; Arzoo Sethi |
| 商品類型：Case (Field) | 商品編號：9B21A015 |
| 出版日期：2021/10/05 | 內容長度：10 頁 |
In May 2019, a Vietnam-based entrepreneur was wondering which strategy would work best to sell nipa honey, the first product launched by his nipa palm products company, Viet Nam Nipa Development Company Limited (Viet Nipa). The product was launched in February 2019 and the entrepreneur had been selling the nipa honey at trade fairs, through partnerships with three popular resorts in his home district, and on a sales platform on Viet Nipa’s Facebook .....more
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| Viet Nipa: A Young Entrepreneur’s Sweet Endeavour - Teaching Note |
| 作者姓名：Nadine De Gannes; Angela He;Arzoo Sethi |
| 商品類型： | 商品編號：8B21A015 |
| 出版日期：2021/10/05 | 內容長度：11 頁 |
Teaching note for product 9B21A015.
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