| BYKlyn: Pivoting during the COVID-19 Pandemic |
| 作者姓名：Andreas Schotter, Ramasastry Chandrasekhar |
| 商品類型：Case (Field) | 商品編號：W26071 |
| 出版日期：2021/07/12 | 內容長度：10 頁 |
In early June 2020, the owner of BYKlyn, an exercise bike fitness studio in New York, was considering her response to the business disruption that the outbreak of the COVID-19 pandemic had caused the health and fitness industry. BYKlyn had recorded consistent annual growth since its launch in 2014. The fitness studio owner had been confirming her business expansion plans by moving into a larger space in the city when the pandemic struck in early 2019. .....more
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| BYKlyn: Pivoting during the COVID-19 Pandemic - Teaching Note |
| 作者姓名：Andreas Schotter, Ramasastry Chandrasekhar |
| 商品類型： | 商品編號：W26072 |
| 出版日期：2021/07/12 | 內容長度：9 頁 |
Teaching note for product W26071.
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