| Amazon in China - Teaching Note |
| 作者姓名：Ning Su; Ming Dong; Amy Ni; Anna Fu |
| 商品類型： | 商品編號：8B21M062 |
| 出版日期：2021/07/13 | 內容長度：8 頁 |
Teaching note for product 9B21M062.
|
| Amazon in China |
| 作者姓名：Ning Su, Ming Dong, Amy Ni, Anna Fu |
| 商品類型：Case (Pub Mat) | 商品編號：9B21M062 |
| 出版日期：2021/07/13 | 內容長度：14 頁 |
Amazon.com Inc. (Amazon), the Seattle-based e-commerce giant, leaped into China with a buyout of Joyo.com Limited, China’s largest online book, music, and video retailer, in 2004. Amazon had the ambition of becoming the dominant online retailer in China by capitalizing on its globally recognized brand, cutting-edge technologies, and advanced business model and philosophy. In the following years, China’s e-commerce industry experienced exponential .....more
|