| The United States Army: Be All You Can Be |
| 作者姓名：Amy Lavin, Sheri Lambert, Sean Madden |
| 商品類型：Case (Field) | 商品編號：W48156 |
| 出版日期：2026/05/14 | 內容長度：12 頁 |
In March 2023, Brigadier General Alex Fink and the United States Army Enterprise Marketing Office (AEMO) faced one of the toughest recruiting challenges in modern US history. Despite a US$335 million annual marketing budget, the Army had missed its 2022 recruitment target by 15,000 soldiers—the largest shortfall in decades. With shifting cultural attitudes toward work, identity, and service, traditional patriotic appeals no longer resonated with Generation .....more
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| The United States Army: Be All You Can Be - Teaching Note |
| 作者姓名：Amy Lavin, Sheri Lambert, Sean Madden |
| | 商品編號：W48157 |
| 出版日期：2026/05/14 | 內容長度：14 頁 |
Teaching note for product W48156.
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