| BMB Group: A Dubai Confectioner Sweetening the World - Teaching Note |
| 作者姓名：Alexander Urquhart; Amit Dahiwadkar |
| 商品類型： | 商品編號：8B17M147 |
| 出版日期：2017/10/31 | 內容長度：9 頁 |
Teaching note for product 9B17M147.
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| BMB Group: A Dubai Confectioner Sweetening the World |
| 作者姓名：Alexander Urquhart; Amit Dahiwadkar; Yusaf Akbar; Dileepa Peiris |
| 商品類型：Case (Field) | 商品編號：9B17M147 |
| 出版日期：2017/10/31 | 內容長度：12 頁 |
By 2016, the BMB Group (BMB) had become the biggest producer of gourmet chocolates and Middle Eastern confectionery in the United Arab Emirates. Making private-label, highly customized confectionery for other brands had proven to be a winning strategy for the company; however, BMB’s leaders felt it was time to transition to a business-to-consumer model. Establishing BMB brands was essential to continued growth because management believed the private-label .....more
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