Clover Food Lab: Sustainability as Competitive Advantage |
作者姓名:Michael Crooke; Mark Chun; Amanda Kastelic; |
商品類型:Case (Field) | 商品編號:9B16M046 |
出版日期:2016/03/28 | 內容長度:15 頁 |
By July 2012, the founder of Clover Food Lab (Clover) had created a profitable business that served locally sourced, organic, vegetarian fast food. Over the course of four years, Clover had grown from one food truck parked on the Massachusetts Institute of Technology (MIT) campus in Cambridge to five food trucks and two brick-and-mortar restaurants in the metropolitan Boston area. With loyal customers advocating for the brand, the CEO knew that his .....more
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