| Tesco's Virtual Store: From South Korea to the United Kingdom - Teaching Note |
| 作者姓名：Mark B. Vandenbosch; Alina Nastasoiu |
| 商品類型： | 商品編號：8B14A010 |
| 出版日期：2014/07/05 | 內容長度：5 頁 |
Teaching note for product 9B14A010.
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| Tesco's Virtual Store: From South Korea to the United Kingdom |
| 作者姓名：Mark B. Vandenbosch; Alina Nastasoiu |
| 商品類型：Case (Pub Mat) | 商品編號：9B14A010 |
| 出版日期：2014/07/05 | 內容長度：12 頁 |
After the successful launch of their virtual grocery stores in South Korean metro stations, Tesco UK is trying to determine whether the virtual grocery store concept should be launched in their home market. In order to make this decision, Tesco needs to determine the role of the virtual store(s), the location(s) of the store(s) and the product range. At the same time, Tesco needs to compare the Korean and U.K. markets in order to determine whether .....more
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