| The PikoGym Entrepreneurs: Muscling Up through Intellectual Property - Teaching Note |
| 作者姓名：Peter M. Bican; Florian Fuchs; Alexander Brem |
| 商品類型： | 商品編號：8B20M093 |
| 出版日期：2020/05/20 | 內容長度：10 頁 |
Teaching note for product 9B20M093.
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| The PikoGym Entrepreneurs: Muscling Up through Intellectual Property |
| 作者姓名：Florian Fuchs; Peter M. Bican; Alexander Brem |
| 商品類型：Case (Field) | 商品編號：9B20M093 |
| 出版日期：2020/05/20 | 內容長度：13 頁 |
Frustrated with the available means of working out while travelling, the three founders of PikoGym, a start-up out of Erlangen, Germany, had the idea to build a workout device that allowed users to train anywhere and everywhere. The lightweight and compact solution would be combined with a progressive web application to facilitate customers meeting up for workouts, provide motivation, and build community. PikoGym would be entering a growing but highly .....more
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