| Phenicoptere: Channel Strategy for International Expansion |
| 作者姓名：Aleksandra Wasowska |
| 商品類型：Case (Field) | 商品編號：9B18M172 |
| 出版日期：2018/09/11 | 內容長度：7 頁 |
Phenicoptere Ltd. (Phenicoptere), founded in 2012 by two female entrepreneurs, was a Polish start-up offering a makeup-removal glove called GLOV. Phenicoptere went global at the very early stage of its development. By 2017, the company was present in 44 countries and derived nearly 90 per cent of its revenues from foreign markets. The chief executive officer and vice-president of Phenicoptere must now decide whether and how the company should incorporate .....more
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| Phenicoptere: Channel Strategy for International Expansion - Teaching Note |
| 作者姓名：Aleksandra Wasowska |
| 商品類型： | 商品編號：8B18M172 |
| 出版日期：2018/09/11 | 內容長度：6 頁 |
Teaching note for product 9B18M172.
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| Phenicoptere: Taking GLOV Global |
| 作者姓名：Aleksandra Wasowska |
| 商品類型：Case (Field) | 商品編號：9B18M168 |
| 出版日期：2018/06/11 | 內容長度：6 頁 |
On September 15, 2014, the chief executive officer and the vice-president of the start-up Phenicoptere Ltd. were heading home to Poland. They were returning from a meeting with Armelle S.A. in Marseille, France about selling their innovative product—a makeup-removal glove called GLOV, in Armelle S.A.’s global retail chain. “Isn’t it exciting?” asked the chief executive officer, how often does such a small firm get a chance to talk to the buyers of .....more
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| Phenicoptere: Taking GLOV Global - Teaching Note |
| 作者姓名：Aleksandra Wasowska |
| 商品類型： | 商品編號：8B18M168 |
| 出版日期：2018/06/11 | 內容長度：7 頁 |
Teaching note for product 9B18M168.
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