| San Francisco Coffee House: An American Style Franchise in Croatia - Teaching Note |
| 作者姓名：Ilan Alon; Aleksandar Erceg; Mirela Alpeza |
| 商品類型： | 商品編號：8B08A13 |
| 出版日期：2008/08/14 | 內容長度：10 頁 |
Teaching note for product #9B08A013.
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| San Francisco Coffee House: An American Style Franchise in Croatia |
| 作者姓名：Ilan Alon; Mirela Alpeza; Aleksandar Erceg |
| 商品類型：Case (Field) | 商品編號：9B08A013 |
| 出版日期：2008/08/14 | 內容長度：10 頁 |
On their return to Croatia following a six-year visit to the United States, a couple has decided to open their own coffee house, one that is new to Croatia — a California-style coffee house that offers the quality, service, product assortment, ambiance, and efficiency found in sophisticated coffee shops in developed markets, and all for a locally affordable price. The major challenge faced by the couple is how to grow. Specifically, should they consider .....more
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