| Apollo Tyres India: Sustaining an Organic Growth - Teaching Note |
| 作者姓名：Lubna Nafees; Akshay Kumar; Kaushik Datta |
| 商品類型： | 商品編號：8B15M070 |
| 出版日期：2015/09/07 | 內容長度：10 頁 |
Teaching note for product 9B15M070.
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| Apollo Tyres India: Sustaining an Organic Growth |
| 作者姓名：Lubna Nafees; Akshay Kumar; Kaushik Datta; |
| 商品類型：Case (Pub Mat) | 商品編號：9B15M070 |
| 出版日期：2015/07/09 | 內容長度：13 頁 |
The chairman of one of India’s leading tire manufacturers must devise a strategy to maintain his company’s significant position in the tire industry. To date, the company has generated most of its revenues from sales in India, and it has become a leading player in the Indian commercial vehicle segment. With an overall slowdown in the manufacturing sector, the commercial vehicle segment has been hard-hit. The passenger car segment, however, is expected .....more
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| Taco Bell: A Mexican-Inspired Restaurant in India |
| 作者姓名：Lubna Nafees; Akshay Kumar; Ashok Bajpai;Anoop Chand;Maryne Ann James;Bonney Luke Thomas;Jayakrishnan B. Nair;Kunal Hazari;Garima Konda |
| 商品類型：Case (Field) | 商品編號：9B14A058 |
| 出版日期：2014/10/29 | 內容長度：16 頁 |
With four outlets of Taco Bell opened in Bangalore, India by December 2013, the managing director of Yum! Restaurants India, the parent company, felt eager to expand. The company took pride in providing the best Mexican-inspired fast food at a low price in a friendly atmosphere. Its target market was young people with global aspirations and/or experiences who were aware of the brand and willing to try something new. India appeared to be a large and .....more
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| Taco Bell: A Mexican-Inspired Restaurant in India - Teaching Note |
| 作者姓名：Lubna Nafees; Akshay Kumar; Ashok Bajpai;Anoop Chand;Maryne Ann James;Bonney Luke Thomas;Jayakrishnan B. Nair;Kunal Hazari;Garima Konda |
| 商品類型： | 商品編號：8B14A058 |
| 出版日期：2014/10/29 | 內容長度：12 頁 |
Teaching note for product 9B14A058.
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| Incredible India: Evolution of Brand India - Teaching Note |
| 作者姓名：Tripti Ghosh Sharma; Akshay Kumar; Samriddhee Khanna; Aditi Gupta; Karthik Govindarajan; Arpit Agarwal |
| 商品類型： | 商品編號：8B14A017 |
| 出版日期：2014/07/30 | 內容長度：11 頁 |
Teaching note for product 9B14A017.
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| Incredible India: Evolution of Brand India |
| 作者姓名：Tripti Ghosh Sharma; Akshay Kumar; Samriddhee Khanna; Aditi Gupta; Karthik Govindarajan; Arpit Agarwal |
| 商品類型：Case (Pub Mat) | 商品編號：9B14A017 |
| 出版日期：2014/07/30 | 內容長度：14 頁 |
In 2013, the minister of state for tourism in India is contemplating the future of the “Incredible India” campaign. Started in 2002, the campaign had succeeded in turning India into a high-end tourist destination, as a result bringing about a growth of 16 per cent in the number of foreign visitors. Originally focused on landscape and culture, the campaign evolved to embrace such concepts as spiritual, medical, adventure, film and sports tourism on .....more
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