| HDFC Life Insurance: Building a Service Brand - Teaching Note |
| 作者姓名：S. Ramesh Kumar; Akshat Kumar |
| 商品類型：Note | 商品編號：8B12A049 |
| 出版日期：2012/10/24 | 內容長度：6 頁 |
Teaching note for product # 9B12A049.
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| HDFC Life Insurance: Building a Service Brand |
| 作者姓名：S. Ramesh Kumar; Akshat Kumar |
| 商品類型：Case (Field) | 商品編號：9B12A049 |
| 出版日期：2012/10/24 | 內容長度：9 頁 |
HDFC Life Insurance (HDFC Life) was competing in a changing environment as established banks began entering the insurance business. Even though several brands in the category advertised with different positioning strategies, consumers were not receptive. HDFC Life commissioned a survey that seemed to lead the senior manager of digital marketing to a dead end. The challenge was to introduce a differentiation that could be associated with the HDFC brand .....more
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