| MeMeraki: Where Culture Meets Technology - Teaching Note |
| 作者姓名：Adesh Sharma, Neera Jain |
| 商品類型： | 商品編號：W37181 |
| 出版日期：2024/12/08 | 內容長度：12 頁 |
Teaching note for product W37180.
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| MeMeraki: Where Culture Meets Technology |
| 作者姓名：Adesh Sharma, Neera Jain |
| 商品類型：Case (Field) | 商品編號：W37180 |
| 出版日期：2024/12/08 | 內容長度：10 頁 |
In 2017, Yosha Gupta established MeMeraki Retail and Tech Private Limited (MeMeraki) with the ambitious goal of digitizing the 3,000-plus art forms produced in India. She intended to create online and off-line experiences and products for consumers and create sustainable livelihoods for traditional artisans using technology as a differentiator. However, ensuring the long-term sustainability of the business presented Gupta with pressing dilemmas. One .....more
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