| GENICON: A Surgical Strike into Emerging Markets (en Francais) |
| 作者姓名：Allen H. Kupetz; Adam P. Tindall; Gary Haberland; |
| 商品類型：Case (Field) | 商品編號：9B10MF041 |
| 出版日期：2020/10/16 | 內容長度：14 頁 |
A critical question facing a company's ability to grow its business internationally is where it should go next. One company facing that decision was GENICON, a U.S.-based firm that manufactured and distributed medical instruments for laparoscopic surgeries. Although the minimally invasive surgical market in the United States had long been the largest in the world, international markets were anticipated to grow at a much faster rate than the U.S. .....more
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| GENICON: A Surgical Strike into Emerging Markets |
| 作者姓名：Allen H. Kupetz; Adam P. Tindall; Gary Haberland |
| 商品類型：Case (Field) | 商品編號：9B10M041 |
| 出版日期：2010/05/05 | 內容長度：13 頁 |
A critical question facing a company's ability to grow its business internationally is where it should go next. One company facing that decision was GENICON, a U.S.-based firm that manufactured and distributed medical instruments for laparoscopic surgeries. Although the minimally invasive surgical market in the United States had long been the largest in the world, international markets were anticipated to grow at a much faster rate than the U.S. .....more
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| GENICON: A Surgical Strike into Emerging Markets - Teaching Note |
| 作者姓名：Allen H. Kupetz; Adam P. Tindall; Gary Haberland |
| 商品類型： | 商品編號：8B10M41 |
| 出版日期：2010/05/05 | 內容長度：9 頁 |
Teaching note for product 9B10M041.
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