| HP Milkfed: Marketing Strategy for Dairy Products |
| 作者姓名：Aashish Argade, Pratik Modi, Bhavnesh Kumar |
| 商品類型：Case (Field) | 商品編號：W44624 |
| 出版日期：2025/08/05 | 內容長度：9 頁 |
In March 2022, Girish Thakur, marketing officer of Himachal Pradesh State Co-operative Milk Producers Federation Limited (HP Milkfed), was developing a strategy for marketing milk and other dairy products. HP Milkfed had been catering to the dairy requirements of government agencies and army establishments but faced a problem regarding surplus procurement of milk. Out of a daily average procurement of 70,000 litres of milk, the co-operative sold around .....more
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| HP Milkfed: Marketing Strategy for Dairy Products - Teaching Note |
| 作者姓名：Aashish Argade, Pratik Modi, Bhavnesh Kumar |
| 商品類型： | 商品編號：W44625 |
| 出版日期：2025/08/05 | 內容長度：10 頁 |
Teaching note for product W44624.
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