Herend Porcelain Manufactory: Designing Strategy in a COVID-19 World
商品編號：W27119
出版日期：2022/05/04
再版日期：
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：crisis management;business strategy;business continuity;COVID-19;porcelain;national heritage
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：Hungary
產業：Manufacturing
事件年度：2020
Herend Porcelain Manufactory Ltd. (Herend) was an almost 200-year-old porcelain manufactory located in western Hungary. The company had weathered multiple social and political changes, world wars, and hardships and had variably experienced prosperity, international recognition, and, on one occasion, bankruptcy. However, under the current chief executive officer, Herend had become a stable and profitable organization. Then, in March 2020, the COVID-19 pandemic created unprecedented challenges. Government-mandated lockdowns—an attempt to contain the spread of COVID-19—restricted consumers from shopping in person at Herend’s shops and diminished the use of porcelain in hospitality and gastronomy where the porcelain sets would be used. The health safety of employees, production disruptions, and decline in orders were other concerns. How could Herend prepare for and survive this extraordinary challenge?
教學手冊：W27120
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