The Hill & Levene Schools of Business (HLSB) Paul J. Hill Business School at the University of Regina, were considering widely divergent strategic alternatives, in what was expected to be a new and permanently altered post Covid-19 competitive environment, for business schools and higher education learning. The case considers three alternatives: 1. a return to the classic business model, with a new state-of-the-art building; 2. specialize as a virtual business school, for maximum national and international student access; or 3. Take advantage of the learning during the Covid-19 crisis and excel as an adaptive hybrid business school. Each alternative has strategic, marketing, operational and financial implications.
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