The Royal Belgian Football Association: A World-Class Digital Strategy
商品編號：W25611
出版日期：2021/10/18
再版日期：
商品來源：Ivey
商品主題：Information Systems; Strategy
商品類型：Case (Field)
涵蓋議題：Digital strategy;Digital transformation;Digital platform;Nonprofit organization;Football;Fan experience
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：Belgium
產業：Arts; Entertainment; Sports and Recreation
事件年度：2021
The Royal Belgian Football Association (RBFA), the governing body of Belgian football, had experienced tremendous success on the pitch and wanted to capitalize on its success with business growth. However, the football industry was challenged by increasing internationalization, commercialization, and digitalization. Engaging diverse stakeholders, including a changing demographic of fans, through digital channels became pivotal.
Against this backdrop, the RBFA initiated a strategy revision, rolling out a new app in March 2021 for an integrated and expanded digital experience for stakeholders. With the postponed 2020 European Championship scheduled to commence in June 2021 and Belgium among the favourites to win, the RBFA needed to prioritize its offerings to the fans and other stakeholders and determine what resources would be needed to fully operationalize the new digital strategy.
教學手冊：W25612
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